Photo: Hard Rock Looking to Open New Hotel & Casino in Peru
The capital of Peru looks like it will soon become the home of a new Hard Rock Café & Casino.
The new resort is scheduled to open in 2014 in Lima and will make it the second attempt to make a Hard Rock business work in the area. In 2002, the Hard Rock Café in Larcomar was closed due to poor performance.
According to Peruvian newspaper Gestión, the five-star hotel would cost between $35 million to $45 million in investments, which an unnamed investment group is said to be looking for.
With the pressure to create a Hard Rock Café & Casino that works, the head of Hard Rock Café’s operations and franchises for Latin America, Tom Perez said the new resort will have a different format.
“We will return with a different product and format, to a changed country as well, since Peruvians’ purchasing power has evolved,” Perez told El Comercio.
Hard Rock is also opening new Cafés in Santiago, Chile, San José, Costa Rica, and Rio de Janeiro, Brazil. It is also opening Hotel/Casinos in Cancun and Puerto Vallarta, and will soon be opening a sixty-six story tower in Panama called the Hard Rock Hotel Panama Megapolis.