Designer Nancy Gonzalez is now selling luxury handbags in Hong Kong.
The president and creative director of the brand recently told Women’s Wear Daily, ‘Things came together in a very organic way. It’s very difficult to find a space in this mall and we got lucky because there was a space that could be available and it was the right space.’
Because the Asian market can be a bit different, the decision to sell or not sell the handbags in department stores vs. in stand-alone stores had to be considered. Research revealed stand alone stores are overwhelmingly preferred and more successful than department or “shared space” stores.
According to WWD, the Nancy Gonzalez brand has 300 points of distribution worldwide. The move to Hong Kong was to better establish a presence in Asia, where is had previously only been selling through boutiques and not from their own stores.
Gonzalez was born in Colombian. She began selling in the U.S. in 1998, debuting at Bergdorf Goodman
Today, her extensive line of woven clutches, weekenders, satchels, hobo bags and signature box clutches- some one hundred and fifty designs in over two hundred colors—are practically a flagship to the luxury Fifth Avenue store. According to Jim Gold, chief executive officer of Bergdorf Goodman, ” Nancy Gonzalez is one of the Key Brands in our accessories department. We’ve had an enormously successful relationship with her for Years. She is a true visionary who has revolutionized the precious skins market with her mix of unconventional colors and design.”
