Photo: Facebook takes on Orkut in Brazil
While Facebook may have the largest social networking presence in America, it has a way to go in Latin America, especially in Brazil. Looking to increase that presence, the social networking site has managed to entice yet another Google executive to join their team.
While with Google, Alexandre Hohagen helped them really breakout in the Latin American market. Now, being hired by Facebook to be the vice president for sales in the region as part of the site “international expansion,” Hohagen has his work cut out for him.
Currently, in Brazil, Facebook is still less popular than Google’s social networking service Orkut. As of April 2010, 48 percent of Orkut users are from Brazil, 39.2 percent from India, and 2.2 percent from the U.S.. The site is now fully managed in Brazil, but hosting began in California. According to Alexa (a website traffic reporting source), Orkut is ranked 102nd in the world, and has more than 100 million active users.
Keeping on the track “global domination” track as far as social networking sites go, Facebook surpassed Orkut in India last summer, leaving only Brazil to “conquer,” so to speak, and Hohagen will be based there to aid in the process.
Not only has Facebook lured away Hohagen and other Google execs, but the site has nabbed Microsoft’s former global advertising head Carolyn Everson. She will be Facebook’s vice president of global sales.
“Carolyn will take us to the next level,” said Facebook’s David Fischer, vice president of advertising and global operations.