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Latino Daily News

Monday August 22, 2011

Galavision Breaks Audience Records with Mexico v Brazil U20 World Cup

Galavisión, the country’s leading Spanish-language cable network, announced today that its live coverage of the 2011 FIFA U-20 World Cup semifinal between Mexico and Brazil averaged more than 1.7 million total viewers, making it the second most-watched Spanish-language cable telecast in history.

The match, in which Henrique scored twice in the final 10 minutes to lead Brazil to a 2-0 victory over Mexico, reached more than 3 million viewers who watched all or part of the telecast. Additionally, the game ranks as the fourth highest watched sports telecast in August so far among all cable networks, regardless of language, with Adults 18-34 and fifth highest watched of the month so far with Adults 18-49.

“Galavisión has been home to some of the most thrilling soccer competitions on television this summer,” said Alexander “Sandy” Brown, president of Sports, Univision Communications Inc. “While we anticipate an exciting end to the FIFA U-20 World Cup, soccer fans can be certain to get the best match ups year-round from Liga Mexicana de Fútbol and MLS matches, to international friendlies and more.”

Across key demos, the FIFA U-20 World Cup semifinal between Mexico and Brazil averaged:
• 1.7 Million Total Viewers 2+ (1,713,000)
• 1.2 Adults 18-49 (1,151,000)
• 856,000 Men 18-49
• 708,000 Adults 18-34
• 552,000 Men 18-34

Wednesday’s Mexico vs. Brazil FIFA U-20 semifinal match was the #1 telecast across all cable networks for the entire day among:
• Hispanic Total Viewers 2+
• Hispanic Adults 18-34
• Hispanic Men 18-34
• Hispanic Adults 18-49
• Hispanic Men 18-49

Over the first 13 games of the tournament, the 2011 FIFA U-20 World Cup is outpacing the 2009 tournament on Galavisión by:
• +327% on Total Viewers 2+
• +313% on Adults 18-49
• +314% on Men 18-49
• +317% on Adults 18-34
• +315% on Men 18-34

Source:  The Nielsen Company