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Latino Daily News

Friday December 3, 2010

Future Growth in Digital Population Will be Driven by Hispanics

A new report coming out of eMarketer predicts that the Hispanic online population will grow by nearly 10 million people over the next four years.  Next year, the report forecasts, 62.9% of Hispanics, or 32.2 million people, will be on line. 

All this adds up to the U.S. Hispanic demographic being the driving force behind future digital use growth.  As a result the Association of National Advertisers see more and more U.S. marketers increasing their spend on multicultural campaigns to capture this digitally booming market.