A new report coming out of eMarketer predicts that the Hispanic online population will grow by nearly 10 million people over the next four years. Next year, the report forecasts, 62.9% of Hispanics, or 32.2 million people, will be on line.
All this adds up to the U.S. Hispanic demographic being the driving force behind future digital use growth. As a result the Association of National Advertisers see more and more U.S. marketers increasing their spend on multicultural campaigns to capture this digitally booming market.
