The new English-language channel Fusion seeks to set the broadcasting standard for young Hispanic millennials, for whom “humor and honest reporting play a critical role,” the media outlet’s CEO Isaac Lee told Efe.
Fusion, the result of an alliance of Univision, the largest Hispanic television network, with ABC News, started broadcasting Monday evening with a three-minute musical presentation followed by a program of political analysis, “America with Jorge Ramos,” hosted by the well-known Univision anchor.
The network is looking to “build a bridge to the future” to reach the “most important demographic wave registered in the United States since the baby boom - that of young Hispanics of the second and third generation, between 18 and 34 years old, whose first language is English,” Lee said.
Lee cited as priorities of the new channel the presentation of humorous content and honest, transparent reporting, two factors to which millennials pay particular attention.
“We realized that humor plays a key role for this hyperconnected generation as a lens for viewing the world,” as does “transparency” in reporting, Lee, the current president of Univision News, said.
Hispanic youths “are very clever” and can quickly check the Internet for the truth or inaccuracy of the facts they are given, the executive said.
“They want to get fresh news. They reject things that are too staged, as well as those talking heads,” Lee said.
Fusion’s programming, which will reach some 20 million homes during its first year, is expected to reach some 60 million by the third year.
Six important outlets - Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and GoogleFiber - have already agreed to broadcast Fusion.