Photo: Fox Network Launches Spanish-TV
News Corp. unit Fox and Colombia’s RCN Television Group announced Monday the launch of MundoFox, a new Spanish-language television network with general content targeting the U.S. Hispanic market.
MundoFox, scheduled to begin broadcasting this fall, will offer Fox content to the lucrative and growing Hispanic market while aiming to reach 75 percent of households in the United States, the two companies said in a communique.
The programming will be made up of Fox sports content, RCN series and telenovelas - which has already had a hit here with “Betty la Fea” (Ugly Betty) - and newscasts from RCN’s NTN24 canal.
Which means that News Corp., property of tycoon Rupert Murdoch, will be competing with Univision and Telemundo, currently the nation’s two biggest Spanish-language networks.
The president and CEO of Fox International Channels, Hernan Lopez, said that “there is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers.”
“(I)t would be a missed opportunity not to provide an alternative for the 50 plus million Latino viewers who currently have limited options in Spanish-language broadcast television,” he said.
News Corp. launched in 2011 Fox Hispanic Media, its first media unit to exclusively target the U.S. Hispanic market, where the group already has three channels: Fox Deportes, Utilisima - designed for the women’s market - and Nat Geo Mundo.