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Latino Daily News

Thursday January 6, 2011

FOX Hispanic Cable Networks Post Record 2010 Ratings

FOX Hispanic Cable Networks Post Record 2010 Ratings

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FOX Deportes and Utilisima outperformed the competition in the Hispanic cable landscape in 2010 with two of the most popular offerings for both men and women.  FOX Deportes, a U.S. Hispanic sports network, once again reigned supreme as the #1 Hispanic cable sports network in primetime in 2010, while Utilisima, the only 24-hour, 100% original Hispanic lifestyle channel, was the fastest-growing Spanish-language cable network among women 25 and over.

FOX Deportes’ exclusive rights to the biggest sports events that matter most to U.S. Hispanics drove its ratings to new heights in 2010.  FOX Deportes reigned as the #1 Hispanic cable sports network in primetime in 2010, finishing #1 in prime time 33 out of 52 weeks.

FOX Deportes also delivered the #1 Spanish cable program for the year with its exclusive rights of Copa Libertadores soccer.  The Copa Libertadores Internacional vs. Chivas 2010 Final delivered 876,000 total viewers.

In fact, FOX Deportes aired 1.6 times more original soccer game hours than all U.S. Spanish Broadcast networks combined (Univision, Telemundo, and Azteca America), as well as more original soccer game hours than all U.S. Spanish Cable networks combined (ESPN Deportes, GolTV, and Galavision). 

Additionally, for the year, FOX Deportes aired the most sports events on an exclusive basis versus any other Spanish Broadcast or Cable network, including Copa Libertadores soccer, UEFA Champions League soccer, Italian Serie A soccer, Copa Sudamericana soccer, Major League Baseball Playoffs & World Series, and Formula 1 Racing. 

Since its U.S. launch in July 2010, the Utilisima network, which covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement, has quickly attracted the highest concentration of adult women of any Spanish-language network, holding a 66% per viewing household over its nearest competitor during total day (8a-2a).