Ex-presidents Felipe Calderon of Mexico, Alan Garcia of Peru and Cesar Gaviria of Colombia brought to Bogota the fad for selfies that has overtaken Hollywood and U.S. President Barack Obama.
In charge of posting the dignitaries’ picture on the social network Twitter was Calderon, and judging by the look of concentration on his face, he seems to have been the photographer as well.
Besides the former heads of state, the selfie includes Chilean ex-Minister Claudio Orrego, since the four were taking part in a Bogota Chamber of Commerce seminar exploring the opportunities offered by the Pacific Alliance to their four member countries: Chile, Colombia, Mexico and Peru.
Garcia, who governed from 1985 to 1990 and from 2006 to 2011; Calderon, in office from 2006-2012; Gaviria, from 1990-1994; and Orrego, recently named by president-elect Michelle Bachelet as mayor of the metropolitan area of Santiago, spoke long and in depth about open economies, free trade and globalization.
The phenomenon of celebrities taking photos of themselves hit the front pages last December when Obama and the prime minister of Britain, David Cameron, and of Denmark, Helle Thorning-Schmidt, took a selfie on a trip to South African for the funeral of ex-President Nelson Mandela.
Last Sunday a group of actors made up of Ellen DeGeneres, Bradley Cooper, Lupita Nyongo’o, Brad Pitt, Angelina Jolie, Jennifer Lawrence, Julia Roberts, Kevin Spacey, Jared Leto and Meryl Streep did the same during the Academy Awards ceremony and the resulting photo was retweeted more than 3 million times.
That selfie was part of an ad campaign orchestrated by Twitter with ABC, with the Korean manufacturer Samsung as sponsor.