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Latino Daily News

Wednesday April 4, 2012

ESPN Airs “Esto es SportsCenter” Ad on Its Both English- and Spanish-Language Channels (VIDEO)

ESPN Airs “Esto es SportsCenter” Ad on Its Both English- and Spanish-Language Channels (VIDEO)

Photo: ESPN Airs "Esto es SportsCenter" Ad on Its Both English- and Spanish-Language Channels

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With a 15 percent increase in ESPN’s Hispanic audience over the past five years, the network has added a Spanish-language television advertisement for its show “SportsCenter” to its broadcasts.

ESPN, which is owned by the Walt Disney Company, will now be running an ad for it’s 17-year-old show, which has the tag line “This is SportsCenter,” with the Spanish-language saying “Esto es SportsCenter.”

The ad has Dominican second baseman Robinson Cano, of the New York Yankees, giving high-fives and handshakes to staff member at ESPN’s headquarters in Bristol, Connecticut, unknowingly spreading a cold.

The ad will reportedly be running of ESPN Deportes, the network’s Spanish-language sports channel created in 2004, as well as on the English-language channel ESPN2.

The ad marks the first time the network will air a Spanish-language ad on both an Spanish- and English-language channel.


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