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Latino Daily News

Monday October 25, 2010

ELECTION:  Ya Es Hora Steps Up Voter Outreach Campaign

With less than two weeks left for the pivotal midterm elections and in partnership with the Ya es Hora, ¡Ve y Vota! (It’s Time! Go and Vote!) coalition, the Univision network is declaring October 26 as the official “YA ES HORA DAY.” As part of efforts to encourage Latino voters to go to the polls on November 2nd, Univision will air on October 26 special coverage and public service announcements throughout the day about the electoral process and the importance of the upcoming elections.

“With ‘Ya Es Hora, ¡Ve y Vota!,’ Univision and its partners strive to inform, engage and empower the Latino community to participate in the electoral process,” said César Conde, president of Univision Networks. “For more than two decades, Univision has worked diligently to help U.S. Hispanics exercise their right to vote by providing them with critical information so that they can make informed decisions – and in doing so, increase their political participation.”

Extensive broadcast will begin on the morning show Despierta América (Wake-Up America) and continue throughout the day with anchors, hosts and reporters from a variety of programs, including Primer Impacto (First Impact) and Noticiero Univision (Univision Network News) informing and sharing with viewers key points on the importance of voting. Univision Radio and online and mobile coverage on www.UnivisionNoticias.com will complement this effort with reports dedicated to the election, the candidates and the issues of concern to the Latino community.