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Latino Daily News

Sunday October 17, 2010

El Cáncer Nos Afecta a Todos -Cancer Affects Everyone

Hispanic Access Foundation (HAF) has designed the El Cáncer Nos Afecta a Todos (Cancer Affects Everyone) campaign, specifically for the Centers for Disease Control and Prevention (CDC). The campaign focuses on breast and colorectal cancer and consists of a combined “in the air” and “on the ground” outreach approach to improve Latino access to cancer prevention and early detection services and to work to eliminate barriers to prevention and screening.

This educational communications campaign will span several until years up to 2013, and include the development of an innovative scalable and cost-effective model for changing Latino attitudes and behaviors about cancer prevention awareness; forge a stronger link between community health service providers and Spanish-speaking Americans; increase U.S. Latino educational fluency about cancer prevention and early detection, and ultimately result in an increase in the number of Latinos being tested for cancer.

We are reaching the Latino audience through print, radio and television media along with workshops at community based churches. Members of the community who are uninsured and are interested in connecting with a primary health provider and learn if they are eligible for a colonoscopy at no cost to them are encouraged to contact us via telephone or email.

To find out more about the community centers that work in partnership with the Colorado Colorectal Screening Program (CCSP) in your area visit our service provider directory and type in your zipcode and the keyword cancer.