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Latino Daily News

Wednesday January 18, 2012

Efforts Underway to Promote Accurate Latino Perspectives on Local TV

Efforts Underway to Promote Accurate Latino Perspectives on Local TV

Photo: American Latino Television

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The National Hispanic Media Coalition, NHMC, will increase its efforts to promote accurate Latino perspectives in local television markets thanks to a grant from the W.K. Kellogg Foundation headquartered in Battle Creek, Mich.

This grant will allow NHMC to identify 10 experts in each of the top 12 television markets who are qualified to speak on the issues of education, health, immigration, public safety, the economy and civil rights. NHMC will train these experts to meet the requirements of television news and public affairs programming, focusing on effective on-air presentation.

Selected markets include: New York; Los Angeles; Chicago; Philadelphia; Dallas - Ft. Worth; San Francisco-Oakland-San Jose; Boston; Atlanta; Washington, D.C.; Houston; Detroit; and Phoenix. Each of the local ABC, NBC, CBS, and FOX owned-and-operated stations will be contacted and encouraged to use the NHMC Latino media expert list as a resource for future stories on these issues.

“Currently, the Latino community is invisible when it comes to expressing its point of view on television news shows. Having local Latino media experts counter unsubstantiated and inaccurate rhetoric and to offer a Latino perspective on the issues shaping our country is essential,” affirms Alex Nogales, President and CEO of the National Hispanic Media Coalition.

After training Latino leaders to become media spokespeople, NHMC will introduce them to local television station managers to begin a dialogue about offering a wider range of experts on their programs to better serve their local communities.