Rum manufacturers have been actively defending the collective “Dominican rum” brand, and its requirements of being manufactured from sugar cane.
Rum, or ron as its known throughout Latin America, is the national drink of the country and has been distilled there since Christopher Columbus first brought sugarcane from Spain. Dominican Rum is recognized as the oldest in the Americas.
Rum manufacturers back the decision of the government entities, namely the Department of Taxes, Customs Department and the Department of Norms and Quality Control Systems (Digenor) that have rejected rum products that do not follow the sugar cane requirement as well as other distilling requirements and still designate themselves as Dominican rum, and use that name in their marketing.
Digenor issued Resolution Digenor-10 XII-RTD 447 on December 22, 2010, rejecting alternative products that may position themselves as Dominican rum, as is the case of Ron Punta Cana, a rum-flavored drink.