Denny’s, America’s iconic family diner, announced today the launch of its first national online marketing campaign targeting the Hispanic consumer. The Funny Or Die spoof video, titled “Skillet Whisperer,” features famed dog behavioralist and TV personality, Cesar Millan, Star of National Geographic WILD’s ‘Dog Whisperer with Cesar Millan,’ taming an unruly Denny’s Sizzlin’ Skillet. The video is produced in both Spanish and English to effectively reach a diverse audience.
The comedic “Skillet Whisperer” episode takes place in a Denny’s diner where Millan steps in to help an overwhelmed family who is confronted with an aggressive Western Skillet, from the new “Sizzlin’ Skillets” menu, and teaches the family how to display their dominance to calm the skillet so that it may be eaten and enjoyed in a respectful manner. The video is Millan’s first national restaurant brand partnership and was created to connect with Denny’s growing Hispanic customer base. Also starring in the Spanish version of the video is Millan’s son, Calvin Millan, who plays the son of the family.
“Skillet Whisperer” launches today in Spanish and English versions and is available online at Youtube.com and FunnyOrDie.com, respectively. The branded content video is a further extension of Denny’s “America’s Diner is Always Open” platform, further engaging with the growing Hispanic demographic through a new platform beyond traditional advertising. The videos will also be accessible via Dennys.com, Facebook and other social media platforms.
English version on Funny of Die:
http://www.funnyordie.com/videos/145d7e17da/skillet-whisperer-with-cesar-millan
For Spanish version see below.
