Photo: Daddy Yankee
The Western Union Company has teamed up with Latin Grammy award-winning recording artist Daddy Yankee in New York City to launch “Love in Any Language”.
Love in Any Language will enable consumers to create and upload their own original music video to express love to mothers, families, friends or loved ones. Once entrants have uploaded their entry, they are encouraged to tell their friends and family to go view their work and to vote. Public voting of the uploaded entries will determine 10 finalists. From the 10 finalists, final judging will be made for one grand prize winner. The grand prize winner will receive $10,000 and appear at the 2011 Billboard Latin Music Conference in Miami, Florida on April 27.
The contest entry period runs from Monday, March 21 and ends at 11:59 p.m. (Eastern Time) on April 18, 2011. Love in Any Language also allows those who do not wish to enter to post a “shout out” just for fun.
In 2010, Daddy Yankee was named the “The Urban Artist of the Decade” by Billboard Magazine. With more than eight million records sold and as a winner of multiple Grammy and Billboard awards, he has been named by major media outlets as one of the most influential personalities in the world. Daddy Yankee is considered the artist who drives the popularity of the musical Latin Urban genre around the world. He has over six million fans on Facebook and has surpassed 1 million followers on Twitter.