Photo: Cuban Cigar Popular in China
After opening seven years ago in the middle of Beijing’s financial district, Cigar Legends offers the largest selection of foreign cigars available in the city. Eric Li, the manager of the upscale cigar bar knows the elite smoke only the best.
“We’re a popular spot for CEOs. Our customers come here for business meetings just as much as for socializing. Cigar smoking is a way of life and a sign of success,” explains Li.
In Cigar Legend’s stockroom, only the best cigars line its shelves, the majority Cuban and Dominican descent. Popular names such as Montechristo, Cohibo and Macanudo can be found at this location. Surprisingly China has become the world’s third largest market for Cuban cigars after Spain and France. The sales growth so far this year has also surpassed that of the two hard hit European countries.
According to a Cohiba executive, Javier Terres, “The Chinese are quite heavy smokers and much more interested in luxury products. The best seller there is the Cohiba, our most expensive cigar.”