Photo: Cristina no w Sirius XM Radio
National Latino Broadcasting, LLC. (NLB) announced today that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio. Saralegui’s distinguished career and entrepreneurial initiatives have made her a household name among US Hispanics, and her show, “Cristina,” still remains the most successful Spanish-language talk show in television history. This new phase in Saralegui’s career marks her satellite radio debut.
In April, NLB was selected by SiriusXM to lease two channels on a long-term basis – of which the Cristina Channel is the first one to be announced – to air on each of the Sirius and XM satellite radio platforms. The media entity will specialize in providing programming that targets the Latino market.
“The Cristina Channel on satellite radio will be a powerful addition to SiriusXM’s world-class line-up of iconic talent and channels. NLB is committed to offering compelling programming across its channels, and is proud to welcome Cristina, the most influential name in Spanish media, to its family,” said Nelson Albareda, President and CEO of NLB.
The Cristina Channel will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, health and beauty, home improvement, family and relationship guidance, travel, political issues and self-empowerment. While the channel will cater to the ever-growing Latino market in general, it will speak directly to multi-generational Latinas across America. Its unique platform of relevant and relatable talk radio will offer SiriusXM listeners inspiration and information daily, fulfilling a niche which has remained untapped in satellite radio up to now.
In addition to infusing her unique style to the overall channel, Saralegui will air a weekly talk show, and specials on pertinent subjects.
“I’m thrilled about this new affiliation with NLB,” noted Cristina. “I look forward to creating programming on SiriusXM that will entertain, inform and uplift my people.”
In the upcoming weeks, NLB will announce the diverse and lively programming line-up for the Cristina Channel as well as its other channel.