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Latino Daily News

Friday April 19, 2013

Cristiano Ronaldo: New Face of Jeweler Jacob & Co.

Cristiano Ronaldo: New Face of Jeweler Jacob & Co.

Photo: Cristiano Ronaldo Fan Site

Click Here to Enlarge Photo

Soccer super star and Real Madrid forward Cristiano Ronaldo is the new face of jeweler Jacob & Company.  In a new ad campaign launching in May the always well-dressed and handsome Ronaldo will be donning his favorite ‘Ghost’ watch.

The Portuguese native is a long-time client of the New York based watch and jewelry maker.  Jacob & Co. sells its products through numerous global retail and distribution partners.

“I’ve been a customer and fan of the brand for a long time so it is a natural fit. I always used Jacob watches, even before I knew Jacob,” said Ronaldo.  He was referring to controversial founder Jacob Arabo.  Arabo spent two years in prison from 2009-10 for his entanglement with a U.S. based narco family known as the Black Mafia.

Ronaldo according to W Magazine said “The brand absolutely stands for leadership in creativity. As a collector of the world’s finest watches, it’s obvious [to me] how much passion Jacob & Co. has for quality. On the set, I fell in love with the new Ghost watch. It’s a perfect fit for my lifestyle as I’m constantly traveling internationally.”

The current ad campaign with Ronaldo is part of a long-running endorsement deal the soccer star has with Jacob & Co. that includes making high profile appearances. Ronaldo is also affiliated with Emporio Armani, Nike and Pepe Jeans in endorsement deals.

Cristiano Ronaldo on WhoSay: