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Latino Daily News

Friday May 20, 2011

Coming to a Movie Theater Near You: Queso Jalapeño and Salsa Flavored Popcorn

Coming to a Movie Theater Near You: Queso Jalapeño and Salsa Flavored Popcorn

Photo: Salsa flavored popcorn

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Popcorn maker, ACT II, is bringing its popcorn consumers ‘popular south-of-the-border’ flavors to its microwave popcorn.  The queso jalapeño and salsa valentina flavored popcorn is coming here after being the company’s two top-selling flavors in Mexico.

Valentina is actually a snack sauce that Mexicans use to flavor their popcorn and other snacks. ACT II will now makes it easier for US consumers to enjoy the Salsa Valentina taste by providing a pour-over packet of Salsa Valentina flavor with their popcorn.

“The Hispanic consumer base is the fastest growing in the U.S., so it makes sense for us to bring these top-selling flavors to our consumers here,” said Jeff Caswell, brand director, ConAgra Foods.

ACT II is owned by ConAgra Foods