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Latino Daily News

Friday August 5, 2011

Comcast NBCUniversal Failing to Live Up to Diversity Promises

Comcast NBCUniversal Failing to Live Up to Diversity Promises

Photo: Comcast NBCUniversal Failing to Live Up to Diversity Promises

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When Comcast and NBCUniversial merged, they promised they would work to bring more diversity to programming as well as in the office, but so far, they have yet to fulfill that promise, and minority groups have noticed.

It appears the merged company has already saying no to some pretty high-profile people.

Recently, Oprah Winfrey met with Comcast executives to ask for more support for her OWN Network, but was turned down.  Hip hop mogulRussell Simmons was also turned down after approaching NBCU in regards to acquiring the Style network.

Even the NAACP and Al Sharpton’s National Action Network, both immersed in civil rights, are having issues with the network.

In the office, so to speak, diversity is lacking as well. In fact, some of the power held by Salaam Coleman Smith, the African-American woman who is president of NBCU’s Style Network, was recently taken away, and she no longer reports directly to Lauren Zalaznick, chairman of NBCU Entertainment & Digital Networks and Integrated Media.

And until earlier this week, NBCU’s chief diversity officer spot remained vacant after Paula Madison retired from in May.

Wednesday, Craig Robinson, President and General Manager of KNBC, the NBC owned television station in Los Angeles, was named EVP, Chief Diversity Officer for the company. The African-American will be reporting directly to NBCUniversal CEO Steve Burke.

Robinson will start this new role August 15, and as he is already involved in a number of diversity-themed employee groups within the company, he has a lot to live up to.