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Latino Daily News

Monday March 7, 2011

Comcast Launches Spanish-Language Video-On-Demand with Sofia Vergara as Spokesperson

Comcast Corporation today announced the launch of Xfinity TV in Spanish, a cross-platform entertainment experience that delivers the widest array of Spanish-language choices available anywhere, anytime – on TV, On Demand and online. As part of this comprehensive offering, the company has introduced www.XfinityTV.com/latinoTV, a new Internet destination with access to hundreds of Spanish-language movies and shows online free to Comcast digital customers.

In addition, Comcast has more than tripled the number of Hispanic television choices available On Demand.  These new features for the Hispanic community complement the Spanish-language programming tiers Comcast is already rolling out nationwide, which include more than 50 of the most popular Hispanic networks along with hundreds of On Demand choices in Spanish.

To help raise awareness about the company’s Xfinity services among Spanish-speaking consumers, Comcast recently signed Emmy®, Golden Globe®, and SAG-nominated actress Sofia Vergara as its spokesperson. Vergara will be featured in a series of ads in Spanish to help further extend Comcast’s message of access to entertainment anytime, anywhere, among Hispanic consumers.