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Latino Daily News

Thursday March 3, 2011

Colombian DJ Alex Sensation to be the First Latino Johnnie Walker Spokesperson (VIDEO)

Colombian DJ Alex Sensation to be the First Latino Johnnie Walker Spokesperson (VIDEO)

Photo: Dj Alex Sensation New Face Of Johnnie Walker Black Label

Click Here to Enlarge Photo

The Bogotá born DJ, whose real name is Javier Alexander Salazar, learned he had become the image of Johnnie Walker Black Label, at Latin Quarters, a nightclub in New York City, where officials made the announcement.

Considered one of the most influential Latinos in the New York/New Jersey Latino community, because of his radio show in 97.7 FM, and his nightclub shows, Salazar couldn’t believe that that he had become the first Latino to be the face of Johnnie Walker.

Besides the new partnership with Johnnie Walker, Alex Sensation has embarked on his journey to become a television personality.

“I am going to be doing a lot more television now,” he said. “That is something Black Label has also been following me with.”

The DJ, who immigrated to the US at 7, has plans to celebrate his 13 years in radio this upcoming April, with a FJ show at Madison Square Garden.

“Work hard and dream big,” Alex sensation said in a message to the Latino Community. “Don’t let anyone get in your way.”