CNN en Español is revamping its look, programming and outreach to increase its U.S. audience. Over the next nine months the show will get a new logo and slogan “Vive La Noticia, Live the News” and add several new programs to its line up that include:
• NotiMujer – magazine-style show targeted at Latina women
• Showbiz – up to date stories on Hollywood and personalties
• Choque de Opiniiones – a Crossfire-style debate program on weekends
The network reaches 25 million Latin America household but only 5 million U.S. Hispanic households – its goal is to increase that number by 30 percent over the next two years with these announced changes. In addition, it will offer three different news feeds, one geared for Mexico, the other for Latin America and the other for the U.S. Hispanic market.