Yum! Brands announced today the launch of World Hunger Relief featuring global spokesperson and new World Food Programme (WFP) Ambassador Against Hunger, Christina Aguilera. World Hunger Relief is the world’s largest private sector hunger relief effort raising awareness, volunteerism and funds for WFP and other hunger relief agencies.
Aguilera raises awareness of the hunger issue by appearing in new World Hunger Relief posters, including a never-seen-before photo of her in Haiti, with the quote, “Together, we have the power to save lives and go from hunger to hope”. Aguilera also appears in a global PSA where the multi-Grammy Award winning pop superstar sings Beautiful to raise money for hunger relief. Aguilera was appointed “Ambassador Against Hunger” for WFP this year and traveled with the organization to Haiti where she toured the quake-stricken country with WFP aid workers and spent time with mothers and children after the January earthquake. She visited schools and helped serve meals to children receiving food through WFP school meal programs.
“I saw the faces of hungry children in Haiti and in Guatemala on field trips with the World Food Programme and it was heartbreaking,” said Aguilera. “As a mother, I know how critical the right foods at the right time are for kids and that’s why I am so passionate about fighting hunger and lending my voice to the World Hunger Relief effort.