Photo: Chipotle to Host 'Cultivate Festivals' in San Francisco, Denver, Chicago
Text-to-win the ultimate Cultivate experience for you and a friend
Chipotle Mexican Grill has announced the lineup for its 2013 Cultivate food, music and ideas festival series, with events planned in San Francisco, Denver, and Chicago. The one-day festivals all include cooking demonstrations by celebrity chefs, live music, local food artisans, regional beer and wines, a special Chipotle festival menu, and other activities emphasizing fresh and affordable food made with sustainable ingredients. Cultivate San Francisco will be held on Saturday, June 8 in Golden Gate Park’s Hellman Hollow; Cultivate Denver is on Saturday, August 17 in City Park; and Cultivate Chicago is Saturday, September 7 in Lincoln Park. Admission for all events is free.
“We are changing the way people think about and eat fast food, and part of that comes from helping people understand how food should be raised and prepared,” said Mark Crumpacker, chief marketing officer at Chipotle. “These events allow us to educate people about how food can be raised responsibly by giving attendees the opportunity to interact with farmers, local artisans and some of the country’s best chefs, all while enjoying some great live music and delicious food.”
In addition to live music and onsite chef demonstrations, each Cultivate event will include six interactive experiences focused on sustainable food – including experiences from the California Avocado Commission and Tabasco Brand Products – as well as a Kids’ Zone which will feature crafts and activities. All three festivals will have an Artisans’ Hall offering a wide selection of local artisan-crafted food for sampling and purchase, and a Brewers’ Hall serving local and specialty beers and wines. New this year, Chipotle is partnering with a local brewer in each Cultivate city to create ‘Cultivate Farmhouse Ale,” a Saison-style beer that will be exclusively available at the festival.
In the spirit of healthful, sustainable food, Chipotle’s culinary team has also created a special menu of food that can be purchased at the festival. Food offerings will include a grilled flatbread gordita; chicken and SofritasTM tacos; charred esquites salad; and a jasmine rice bowl with pork and chicken meatballs or organic tofu from ShopHouse Southeast Asian Kitchen, Chipotle’s Asian concept.
To give customers a chance to attend one of the festivals regardless of where they live, Chipotle is partnering with IZZE Sparkling Juice to give away a trip for two to the Cultivate event of the winner’s choice in San Francisco, Denver or Chicago. The prize includes air transportation, hotel, ground transportation, spending money, and special event-day privileges at Cultivate. To enter, text “IZZE” to 888222 and reply OK. Entries must be received between Monday, April 8 and Wednesday, May 8. No purchase necessary to enter and for full contest rules please visit chipotle.com/izzesweeps.