Photo: Tequila Comes to China
Mexican tequila makers took their first steps into reaching what could be one of its most lucrative markets for their product – sending its first shipment of premium tequila to China.
The shipment consisted of 70,000 bottles/53,000 liters, valued at $400,000, of 100 percent blue agave, high premium tequila. This is a historic shipment and the first of many to come. Mexico in the past had been barred from exporting 100 percent blue agave but was able to ship lower quality tequila.
This past June China’s President Xi Jinping signed a trade accord opening up the vast Chinese market to premium tequila producers. Mexico anticipates exporting some 10 million liters of product over the next five years, making China the second largest market for tequila behind the U.S. Currently Germany is the second largest market for tequila receiving 6.5 million liters annually. Mexico’s national drink is available in more than 100 countries.
The 14,000-gallon shipment left Guadalajara on Friday with much fanfare. The shipment is expected to arrive in China in 25-to-35 days.
Tequila is distilled from the juice of the blue agave plant. The 100% agave tequila is the national drink of the country and has protected status. Only tequila produced in Jalisco, Michoacan, Guanajuato, Nayarit and Tamaulipas from blue agave is certified as authentic.
Currently Mexico exports some $200 million worth of agricultural and fish products to China annually.