Photo: Chupa Chups Logo by Dali
Did you know the famous Spanish lollipop, Chupa Chups, also had a famous logo designer, the surrealist Spanish painter, Salvador Dalí.
The artist is most well known for his original masterpiece, Persistence of Memory, yet many Dalí enthusiasts might be surprised to know that another one of his masterpieces was created on a much smaller scale, that of a lollipop wrapper.
In 1969, Dalí met with friend and founder of the lollipop company, Enric Bernat. Bernat was unimpressed with the logos he had been presented as branding for his sweet sucker and discussed his frustrations with his artist friend. Dalí, nicknamed by some as ‘Avida Dollars’ or ‘eager for cash,’ expressed interest with the project and began sketching on old newspapers in the café. After several hours of work, the famous daisy shaped logo was created.
Soon afterwards the daisy shaped ‘Chupa Chups,’ coming from the word ‘chupar’ meaning to suck, entered candy shops and are still being sold today. The bright daisy, placed specifically on the top of the candy to keep the logo intact, can still be spotted in stores today by children as well as adults.