Photo: Calle 13 Battles Human Trafficking in Latin America
Nineteen-time Latin Grammy winners Calle 13 joined forces with UNICEF, MTV Latin America and Tr3s: MTV, Música y Más today to launch the MTV EXIT (End Exploitation and Trafficking) campaign within Latin American and US Hispanic communities. The multi-media campaign aims to reach Spanish-speaking youth in Latin America and the US to increase awareness and prevention around human trafficking and exploitation.
Lured by false promises offering opportunities for a better life, at least 550,000 children, adolescents and youth have become victims of trafficking in Latin America and the Caribbean; often forced into unsafe sexual practices and drug use, they are at a heightened risk of contracting HIV.
“Youth is our future and we need to educate them not exploit them,” said Residente de Calle 13. “We are thrilled to be supporting this campaign and look forward to working with MTV and UNICEF to address other related issues like education.” He added.
Since 2004, MTV EXIT has produced award-winning media components on the issue of human trafficking through influential music, film, and celebrities, and distributed innovative and creative content in over 40 languages to youth audiences, throughout Asia and Europe. Calle 13 joins a powerful list of celebrities including Angelina Jolie, The Killers, Radiohead, Muse, Jered Leto and Lucy Lui, who have all produced innovative content to amplify MTV EXIT’s powerful message about modern day slavery.
Residente and Visitante host a documentary to address how this global issue is affecting Latin America. The documentary will include first-hand interviews with young Latin Americans who have been affected by trafficking and exploitation.
Calle 13 also donated the rights of Preparame la Cena, a song from their most recent award-winning album Entren los que Quieran, for the music video for the campaign.