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Latino Daily News

Monday February 28, 2011

California Group’s TV Ads Say Immigrants Are Taking All the Jobs, Want Immigration Stopped

Californians for Population Stabilization (CAPS) has launched a TV campaign in Bakersfield, California calling for on the government to lower the number of legal immigrants and temporary workers allowed in until Californians are working again. The group says the ads were be launched because the federal government continues to allow around a million immigrants and temporary workers a year to “take American jobs despite.” 

In Bakersfield, the unemployment rate is just over 16% but went over 18% at points in the last year.  The national unemployment rate is around 9%.  CAPS says that recent studies by the Pew Hispanic Center and Northeastern University indicate that new immigrants are landing American jobs while Americans are losing jobs.

More legal immigrants reside and settle in California permanently than in any other state.

The TV ad dipicts the lack of attention to legal foreign workers by first presenting the word “illegal”, since illegal immigrants have been the primary media focus.  The spokesperson then separates the word “legal” out, saying, “But what about these workers; legal foreign workers?”  The commercial ends by combining the letters to form the word “ill” to describe California’s economy and joblessness, partly attributable to legal and illegal immigration. 

The campaign was initially launched in the San Francisco area because the region takes in more legal immigrants on a permanent resident basis than all but a handful of metropolitan areas in America.  The campaign will continue for months throughout various markets in California.