SOMOSTV today announced the launch of “Semillitas,” a TV channel targeting Latino toddlers and preschoolers from 0-5 years of age with the goal of helping parents preserve their language and cultural roots, on Cablevision’s iO en espanol package. Semillitas offers 24 hour, state-of-the-art animation from Latin America, Spain, the United States and other countries, dubbed in neutral Spanish in a safe, soothing, culturally relevant graphic package.
Semillitas’ programming strategy targets a segment that represents 27 percent of the total 0-5 years of age bracket in the U.S. (as a contrast, Latinos as a whole make up 15 percent of the total U.S. population). According to recent Census results, Latinos have reached the 50 million mark and are responsible for the growth of the country’s population, becoming the first ethnic minority. Latino mothers consider the early ages as a critical time to seed the elements of their heritage, knowing that their children will become mainstream with formal education and other cultural elements and Semillitas’ goal is to contribute in this task with state of the art animation.
“We are very pleased to add Semillitas to Cablevision’s iO en espanol. Our very popular Spanish-language digital cable package with 45 channels has something entertaining and informative for all household members. iO en espanol provides extensive programming from local sports to popular telenovelas, and includes shows for everyone in the house from preschoolers to parents. Semillitas will bring even more value to our viewers,” said Bradley Feldman, Cablevision’s vice president, video product management.
Jose Antonio Espinal, COO of SOMOSTV, said, “We are very pleased to reach a significant number of Latino households hand in hand with a company that has consistently shown a commitment to serve this audience. We are proud to produce a network that has a high number of animation coming from Latin America, packaged in an on air presence that includes our unique in-house productions, celebrating our own multicultural experience together with our traditions. Our inclusion in iO TV’s new iO en espanol package demonstrates Cablevision’s philosophy to provide top quality entertainment for every member of the Latino household.”
iO en espanol’s new package brings customers across Cablevision’s Tri-State service area even more Spanish-language news and entertainment than ever before. The package features a broad spectrum of television programming from the most recognized Spanish-language channels around the world including sports, news, telenovelas, documentaries, movies and entertainment with beloved global celebrities and stars. iO en espanol also includes more than 100 hours per month of On Demand programming at no additional charge, allowing customers to watch a wide variety of popular movies and shows at their convenience.