Brazilian officials behind this initiative aim to give one free condom per every two Brazilians.
“This is the largest campaign of its kind developed by the Brazilizn government,” said Health Minister Alexandre Padilha, at a press conference at a samba school in Rio de Janeiro.
Padilha also said that this year’s campaign is focused on women and girls from 15 to 24 years old since, they are the demographic most affected by AIDS, according to research from the Ministry.
“For every ten infected girls, we have eight boys with the illness. It is the only age group where more women than men are infected with HIV” said Padilha.
In a television ad that is part of the campaign one young woman is seen telling two of her friends: “Carnival is almost here so make sure to carry condoms. If you don’t, then don’t do it.”