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Latino Daily News

Monday August 23, 2010

Border Patrol Not Only Securing our Borders but our Brands

U.S. Customs and Border Protection officers at the Los Angeles/Long Beach Seaport discovered merchandise which led to a joint operation between U.S. Immigration and Customs Enforcement agents and Los Angeles Police Department detectives, last Friday, seizing counterfeit “True Religion” jeans with a manufacturer’s suggested retail value of more than $6.2 million.

The suspect shipping containers coming from China held 20,000 pairs of counterfeit True Religion designer jeans.  The faux True Religion label was covered with another faux label “Tough-Made in the USA.”  Border Patrol agents suspect that the Tough-Made label would be removed and the jeans sold as True Religion originals.  True Religion zealously guards its brand and provides warning to consumers on its website on how to look out for fakes.

Border Patrol’s strategic approach to enforcement is multi-layered and includes seizing fake goods at the nation’s borders, pushing the border outward through audits of infringing importers and cooperation with international trading partners, and partnering with industry and other government agencies to enhance these efforts.

A Chinese national was arrested for trademark infringement.