We are one month into 2013 and if there’s one trend that is very clear in the marketplace these past four weeks, it is the significantly growing importance of Hispanics and digital. We marked a milestone today launching a new partnership with BlackBerry. The much anticipated BlackBerry 10 will be unveiled this evening during an industry event in New York City. UVideos as well as Univision’s Deportes and Marcador apps will now be available in the BlackBerry World app store.
Hispanics are leading the consumer marketplace when it comes to mobile. More than 75% of the U.S. Hispanic population own a smartphone and they outpace their Non-Hispanic counterparts in mobile video consumption by double digits. In fact, their consumption of online video has soared 282% over the last five years and the desire for Spanish-language digital video is at its peak.
Our audience will now be able to enjoy thousands of hours of daytime, primetime, entertainment, sports and news programming in both Spanish and English. They will also be able to keep up with the day’s top soccer scores and updates as well as other relevant sports stats and news.
Mobile is where Hispanic America lives and this product launch extends Univision’s commitment to deliver the content and information Latinos love anytime, anywhere and on any device.
By: Kevin Conroy, president, Univision Interactive and Enterprise Development