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Latino Daily News

Saturday October 22, 2011

Bill Gates Foundation Produces Telenovela to Help Economically Empower Women in Central America

Bill Gates Foundation Produces Telenovela to Help Economically Empower Women in Central America

Photo: Bill Gates Foundation Helps Central Americans

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The Bill Gates Foundation and Women’s World Banking (WWB), a non-profit microfinance organization that works globally to economically empower poor women and their families, are behind a new soap opera that will air in the Dominican Republic on starting on October 24.

The soap, Contracorriente (Against the Current), was filmed in Nicaragua.  The starring role in the show is played by Miriam, (actress Amarilis Soza) and the audience watches her struggles with saving to build a new home. Amarilis is from Nicaragua.

The project includes the creation of this soap opera, along with a media campaign, financial education campaign, and monitoring and evaluation analysis.  Gates Foundation is a full funder of educational campaign and a partial funder of the television show.