Photo: Getting Out Latino Vote 2012
Spanish-language media giant Univision announced Tuesday the launching of its first bilingual civic participation campaign to encourage Latinos to register to vote and to participate in the election in November.
The campaign, which is being mounted in collaboration with the Ya Es Hora coalition, is called “Libera tu voz” (Unleash your voice) and seeks to increase the number of Hispanic registered voters.
According to Univision figures, in the 2008 election 85 percent of Latinos who were registered to vote did so, contributing an historic 9.7 million votes to the process.
However, just 57 percent of eligible Latinos were registered to vote at the time.
“The Latino vote will be a decisive factor in the 2012 elections, as the Hispanic community continues to impact the socio-economic, political and demographic future of our nation,” Cesar Conde, president of Univision Networks, said in a statement.
As part of the initiative, Univision will launch an advertising campaign featuring famous Hispanics in several phases, beginning with one to raise awareness and followed by a call to action for Hispanics to register and then to go to the polls.