Photo: Bennetton ad
Bennetton’s new ad campaign featuring world leaders with opposing views locking lips, has been raising many eyebrows. The Fashion brand says the campaign—“UNHATE” is “about reconciliation and acceptance.”
“We want to reaffirm the value of the brand. We are going back to the tradition of [Benetton] and will make the most of this. But we are reconciling the past with the future. At this time, when something bad is happening in the world, we want to focus people’s eyes on the positives. This campaign is about reconciliation and acceptance,” said Alessandro Benetton, to The Independent Newspaper.