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Latino Daily News

Wednesday December 11, 2013

Bears-Cowboys: Most-Watched NFL Game on Nationally Broadcast Spanish Language TV

Bears-Cowboys: Most-Watched NFL Game on Nationally Broadcast Spanish Language TV

Photo: Bears Cowboys ESPN Deportes

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The Cowboys-Bears telecast on ESPN Deportes was also the most-watched NFL game ever on nationally broadcast Spanish language television, averaging a 0.7 US Hispanic Household rating and 105,000 Hispanic Household impressions and 174,000 Hispanic P2+ Impressions.

It is the second time during this season that ESPN Deportes has set this mark. The previous most-watched game was MNF’s Patriots-Panthers telecast, which averaged a 0.6 Hispanic Household rating and 90,000 Hispanic Household impressions and 157,000 Hispanic P2+ Impressions.

MNF on ESPN Deportes season-to-date is averaging a 0.3 Hispanic Household US rating with 45,000 Hispanic Household Impressions and 67,000 Hispanic P2+ Impressions, increases of 18 percent, 23 percent and 13 percent, respectively.

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