According to a recent study by the Arizona Hispanic Chamber of Commerce, more than $31 billion of the money being put into the state’s economy is a result of Arizona’s Latino population which makes up more than 30 percent of the state’s total population.
Latinas were found to be the powerhouse spenders in the state being the top spenders on cosmetics and personal hygiene products, and Latina mothers were also found to be more likely to buy fresh good to cook rather than order take-out/pick up food.
Percents and Cents
1 in 4 children born in U.S. in 2008 was of Hispanic decent
63% of Arizona’s population lives in Maricopa County
42% of Phoenix residents are Latino
$47.9 billion: expected to be spent by Arizona Latinos in 2013
$951 billion: buying power of Latinos in the U.S. (excluding Puerto Ricans: buying power $50 billion)