Photo: Eva Longoria at National Press Club
Actress Eva Longoria on Monday fired the figurative starter pistol for the Latino Victory Project, an initiative that is designed to increase the influence of the Latino community and find future Hispanic leaders in the hopes that one of them will ultimately occupy the White House.
The project was unveiled at an event at the National Press Club in Washington.
The aim of the LVP is to empower those who could be the new generation of Hispanic leaders to ensure that the voice of their community is heard in the halls of power, Longoria told Efe.
“It’s the first organization of its type. There has never been one that focuses on the three aspects to which we’re going to dedicate ourselves, which are: identifying Latino leaders, mobilizing support behind them and developing leaders for the future,” the actress said.
The LVP is the latest political adventure engaged in by the star, who stood out in her role as a fundraiser for President Barack Obama’s 2012 re-election campaign.
Longoria has embarked on this project - which will have the slogan “We Are the Future” - with Henry Muñoz III, finance chairman for the Democratic National Committee.
The actress emphasized during her speech at the project’s unveiling that although some 11 million Latinos cast ballots in 2012, another 12 million eligible Hispanic voters stayed at home.
Hispanics hold a mere 28 seats out of the 435 in the U.S. House of Representatives and only three of the 100 members of the Senate are Latino.
One of those lawmakers, Rep. Joaquin Castro (D-Texas), the twin brother of San Antonio Mayor Julian Castro, will be one of the politicians who will receive the support of the Latino Victory PAC (political action committee).
“Latinos don’t have the influence you think they should based on their numbers. And it’s damaging for democracy when a big community like that isn’t voting like it should,” Castro told Efe.
Besides the legislator, others among the first candidates the LVP will support are Amanda Renteria, who aspires to a U.S. House seat in California, and Texas state Sen. Leticia Van de Putte, who is running for lieutenant governor of the Lone Star state.
All those candidates belong to the Democratic Party, although the LVP defines itself as non-partisan.