Photo: 7-Eleven Introduces Latin-Inspired Breakfast - Empanada Bites
With the introduction of its Breakfast Empanada Bites, 7-Eleven, Inc. builds on the success of its first Latin-inspired hot foods snack introduced last year, Mini Tacos. The new miniature, crescent-shaped pastries, filled with eggs, cheese, bacon, smoked ham and sausage are priced at $1 for three at participating 7-Eleven® stores.
7-Eleven’s breakfast snack fits with several current food trends – the growth of breakfast and snacking occasions, and the continuing popularity of all foods Latin. Add to that portion control, portability, high-protein content and value pricing.
“Breakfast and snacking are both growth areas in the food industry and strong day parts for 7-Eleven,” said Kelly Buckley , 7-Eleven vice president of fresh food innovation. “Mornings are our busiest time of day, and 7-Eleven is a destination for snacks and drinks all day long. The Empanadas Bites meet a need for a hot, savory, high-protein breakfast and a snack option. And, at a dollar for three, customers can get big flavor on a budget.”
As the fastest-growing U.S. demographic, Hispanics are an important core customer group for 7-Eleven; however, it was the popularity of Latin American foods among all demographic groups spurring the addition of a snack-size breakfast empanada.
Ethnic foods are booming, closing in on $3 billion annually in sales. Mintel Research, which divides ethnic foods in four major categories – Mexican/Hispanic, Asian, Indian and Other – projects strong growth in the future. Today, Mexican/Hispanic accounts for well over half of ethnic food sales and considered mainstream by many.
“One of today’s biggest food trends is something I call ‘flavor adventure,’” Buckley said, “and the Breakfast Empanada Bites add a little zing to the morning meal. With a cup of 7-Eleven Brazilian Dark Roast coffee, they’re sure to wake up you and your taste buds.”
More people are recognizing that breakfast is the most important meal of the day and are less likely to skip it, according to the NPD Group, a marketing research group. However, that first meal might actually consist of two morning snacks – one at home and one on the go while traveling to work or school. NPD’s research shows that snacking will rise faster in the morning than any other time of day.
Like the Mini Tacos, the Breakfast Empanada Bites are heated in rapid-cook ovens at 7-Eleven stores and served hot. When tested in select 7-Eleven stores, the Breakfast Empanada Bites ranked extremely high for flavor, value and uniqueness.
And, for those watching their weight, the Breakfast Empanada Bites won’t break the calorie bank. Three contain 10 grams of protein and only 230 calories.