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Latino Daily News

Tuesday September 7, 2010

40% of all TV’s on Tonight will be in Hispanic Households

There are approximately 116 million U.S. households with at least one television set in that house, clearly we are a TV-loving nation.  However, the rate of growth amongst all American households becoming couch potato, television loving zombies is moderate but not so amongst Hispanic American households. 

Latino households according to Nielsen, the television measurement company, are expected to contribute 400,000 new Hispanic TV homes to the nation this year.  In simple terms 40% of U.S. television homes are Hispanic households.  These households will join the ranks of average American’s that watch TV for more than 4 hours a day and spend approximately 9 years of their life in front of the tube.

We can hear a collective thank you coming from Hollywood and the cable networks.  Nielsen estimates this increase of 3.07% to far surpass the anticipated new TV homes amongst the African American and Asian communities.