Ed. Note: 2014 has been a rough year for English-language Latino media, argues Alfredo Estrada, editor of LATINO Magazine, with two flagship outlets folding and a third signaling it may do the same. The result is a growing Latino population that is, in Estrada’s words increasingly less informed.
They’re folding like cheap card tables. Since the beginning of the year, we’ve seen the demise of NBCLatino.com, an English-language website for Latinos, as well as CNN Latino, Time Warner’s year-long effort to create programming for the U.S. Hispanic market. Now come rumors that Poder, Televisa’s magazine providing “Intelligence for the Business Elite,” may cease publication.
Hold on, amigo. Isn’t the Latino market growing in demographic leaps and bounds? Don’t we have a zillion dollars in purchasing power? Didn’t we decide the election? One would think that Latino media should be thriving.
These are small potatoes for corporate giants like NBC, Time Warner and Televisa. Media outlets have a way of returning from the dead, like zombies, so we may not have seen the last of them. But there’s no denying that times are tough in the world of Latino media. Trust me on this.