Powered by a strong mix of hit novelas - including the most-watched Spanish-language novela in U.S. television history and Univision Studios’ first original primetime novela - exciting reality series, award shows and other popular programming, Univision Network is set to finish the 2010-2011 broadcast season as the fastest-growing major broadcast network, regardless of language, among Adults 18-49.
In fact, Univision has grown its Adult 18-49 primetime audience by 8 percent while the other major broadcast networks - ABC (-9 percent), CBS (-8 percent), FOX (-4 percent) and NBC (-14 percent) - have seen their primetime audience decline an average of 9 percent compared to last season.
Additionally, Univision’s primetime audience was higher than NBC on two out of every three nights (66 percent) during the 2010/2011 broadcast season versus the comparable period in the 2009/2010 broadcast season among Adults 18-34, and on more than 40 percent of the nights among Adults 18-49.
“Univision’s programming strategy continues to deliver higher audience levels in primetime, further establishing the popularity of our content and boosting our competitiveness vs. ABC, NBC, CBS and FOX,” said Cesar Conde, president of Univision Networks. “We look forward to continued momentum this summer as we present more exclusive content and first-run programming.”
Univision was the #1 network on Friday nights among young Adults 18-34 and Persons 12-34 during broadcast primetime (8-11pm) for the fourth consecutive broadcast season, and has occupied the #1 broadcast network ranking on more nights in the 2010-2011 broadcast season versus the comparable period in 2009-2010, during broadcast primetime among Adults 18-34 (43 nights vs. 32 nights) and Adults 18-49 (16 nights vs. 5 nights). Additionally, a staggering 96 percent of Univision’s primetime viewers watch live - i.e., commercial messages are not fast-forwarded and therefore have more impact - and its viewers have a primetime median age of 37, making it one of the youngest broadcast networks in U.S. media.