Today is World Aids Day that highlights the plight of some 33.3 million people around the world that have HIV that causes AIDs.
According to the Latino Commission on AIDS the HIV epidemic is a serious threat to the Hispanic/Latino community. At some point in life, 1 in 36 Hispanic/Latino men will be diagnosed with HIV, as will 1 in 106 Hispanic/Latina women. In 2008, Hispanics/Latinos accounted for more than 19% of the 42,439 new diagnoses of HIV infection in the 37 states and 5 US dependent areas with confidential name-based HIV infection reporting.
This year’s World AIDS Day theme, “Universal Access and Human Rights,” is being highlighted in events around the globe. The most innovative and new campaign is “Digital Death” that aims to raise awareness by having celebrities pose in a coffin and not text or tweeter until fans donate to bring “them back to life.”
The Latino celebs Swizz Batz, Maxwell, La La Vasquez and Carmelo Anthony have joined Lady GaGa, Justin Timberlake, Kim Kardashian and Alicia Keys amongst others in the Digital Death campaign.