Telemundo to Launch 2011 El Poder de Saber Education Initiative
Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced the launch of its 2011 “El Poder de Saber” (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during “Al Rojo Vivo con Maria Celeste” at 5pm ET.
Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-outs among Hispanic youth.
A key piece of the on-air component is the integration of the issue of education into the upcoming original novela production “Mi Corazon Insiste” (My Heart Insists).
mun2, Telemundo’s Latin youth cable network and the preeminent voice for bicultural Hispanics in the U.S., will support “El Poder de Saber” through their own original public service announcements.
This year’s launch of “El Poder de Saber” will coincide with the start of NBC News’ “Education Nation On-The-Road” tour consisting of a series of week-long local events in key markets featuring panels, officials, educators, parents and students.
In addition, “El Poder de Saber” will join at the local level with Telemundo’s Hispanic Business Salute, an innovative partnership between local Hispanic business associations and the Hispanic Scholarship Fund that pays tribute to local Hispanic business associations.