Miller Lite, Dallas Cowboys, Adelante Invest In Education Of Hispanic Community
Photo: Scoring for Education
Miller Lite, the Dallas Cowboys and the Adelante U.S. Educational Leadership Fund are partnering to support educational programming and resources for Hispanics through the “Scoring for Education” campaign.
For the second consecutive year, the brand will contribute a portion of the proceeds from sales of select cans of Miller Lite throughout Texas (excluding Houston) and Oklahoma from September 1 through October 31 to Adelante – a national nonprofit organization committed to providing resources to Latinos seeking to achieve a higher education.
With the support of Miller Lite, Adelante also will conduct educational parent workshops throughout Texas to provide parents with the tools to ensure their families have the opportunity to pursue a higher education. The Miller Lite-sponsored workshops will take place in San Antonio, Dallas, McAllen and El Paso. They will feature former Dallas Cowboys defensive lineman Tony Casillas, as well as U.S. Congressional Gold Medal Award recipient and former MillerCoors 2010 Lider of the year Raul Magdaleno. The parent workshops will cover topics ranging from financial aid to exploring career choices.
In addition, Casillas will participate in retail appearances in markets such as San Antonio, Dallas, McAllen, Austin, Lubbock, Corpus Christi, Laredo, El Paso and Tulsa.
Visit the “Scoring for Education” website for more information.