Hispanic College Fund Unveils its New Look

The Hispanic College Fund (HCF) unveiled its new brand identity at its 17th Annual Portraits of Success Awards Gala, this past weekend.  The new identity is based on the pursuit of its mission to develop the next generation of Hispanic professionals.  The new logo communicates how the Hispanic College Fund develops Hispanic youth from high school students to college graduates to workforce professionals. 

According to HCF the new identity uses the colors of blue and orange, a combination of cool and warm colors to give a sense of optimism, unity, warmth, and vibrant energy. 

“Over the past 17 years, the Hispanic College Fund has evolved its services and is the premiere national organization that provides comprehensive programs forming a high school - to college - to career pipeline for underserved Hispanic youth,” said Dr. Carlos Santiago, chief executive officer of the HCF. 

The annual gala celebrated the accomplishments of scholars and recognizes key partners who have demonstrated commitment to the education of Hispanic youth through partnership with the Hispanic College Fund.