Latin America Business News
Telemundo to Deliver Best Primetime Performance in Network History in 2011- Up 22% Among All Viewers
Fastest-Growing Broadcast Network Among Total Viewers and Adults 18-49 in Primetime, Regardless of Language – Double Digit Growth Across Stations in Key Markets–Including New York’s WNJU, up +60% and Los Angeles’s KVEA +35% and Miami’s WSCV 11 PM Newscast Besting All English or Spanish-Language News Among Adults 18-49 in Miami
Telemundo had a trailblazing year in 2011, delivering its best primetime performance in network history, up +22% among total viewers (1,160,000 persons 2+) and +15% among adults 18-49 (641,000) in Monday through Sunday prime, according to Nielsen. Telemundo will finish the year as the fastest-growing broadcast network year-over-year, beating all Spanish and English language broadcast networks with the largest percent increase in total viewers and adults 18-49 in primetime. Telemundo grew across all key dayparts year-over-year among total viewers and adults 18-49, while Univision and Telefutura have declined across the board. Additionally, Telemundo recorded not only the highest network revenue in its history, but delivered the best Upfront ever for both Telemundo and mun2, growing more than 20% year-to-year –- almost double the growth of the Spanish-language competition.
Telemundo delivered record-breaking performances and firsts for the network in 2011, highlighted by the game-changing acquisition of the exclusive Spanish-language U.S. media rights to FIFA World Cup® Soccer across all platforms (except radio) from 2015 through 2022. In a resounding confirmation that U.S. Hispanics crave original content made just for them, Telemundo’s original primetime telenovela “La Reina del Sur” became the network’s most watched telenovela in network history and its newest original telenovela, “Una Maid En Manhattan”, is averaging more than 1.7 million total viewers and currently ranks as the 2nd highest rated novela in Telemundo history among total viewers. Additionally, Telemundo joins NBCUniversal’s Entertainment & Digital networks and Integrated Media division’s Bravo, mun2, Oxygen, Style and Fandango, in achieving record highs for their businesses.
Telemundo.com had its best year ever in U.S. video streams, becoming the most engaging Spanish-language web site for Latinos in the U.S., and having its best year ever for video streams since the site’s re-launch. Telemundo.com has more than doubled its video delivery in the U.S. every year since 2009, reporting 171MM video streams for 2011, up +62% year-over-year.
In evening news, “Noticiero Telemundo” grew +16% year-over-year for total viewers (685,000 vs. 588,000) and +7% for adults 18-49 (292,000 vs. 274,000), while “Noticiero Univision” declined in both total viewers (-6%) and adults 18-49 (-4%). In early fringe, Telemundo’s “Al Rojo Vivo” grew +5% for total viewers (997,000 vs. 954,000) and +7% in adults 18-49 (440,000 vs. 410,000), while Univision’s “Primer Impacto” declined in total viewers (-4%) and remained flat in adults 18-49.
Additionally, for the month of December, the Emmy-nominated court show “Caso Cerrado with Dra. Ana Maria Polo” is on pace for its sixth month in its history, to win among total viewers, over Univision’s “Gordo y la Flaca.” The program has grown steadily throughout the year, culminating in a November where, for the first time ever, “Caso Cerrado with Dra. Ana Maria Polo” was #1 at 4pm on Spanish-language broadcast television during the entire month among adults 18-49.
In 2011, Telemundo strengthened its commitment to its local stations and announced it would produce an additional 1,000 hours of local news and public affairs programming. “Noticiero 51” on Miami’s WSCV dominated the 11pm newscast in the market among adults 18-49 in 2011, regardless of language. Throughout the year, during Monday through Friday prime, Telemundo Stations delivered double-digit increases among total viewers in key U.S. Hispanic markets, including WNJU New York (+60%), KVEA Los Angeles (+35%), WSCV Miami (+18%), KTMD Houston (+19%), WSNS Chicago (+28%) and KSTS San Francisco (+39%). In addition, WNJU in New York and WSCV in Miami were the #1 Spanish-language broadcast stations in their respective markets among adults 18-49 in early fringe.
On the heels of announcing the exclusive Spanish-language U.S. media rights to FIFA World Cup® Soccer across all platforms, Telemundo secured the exclusive Spanish-language and all media rights (except for CONCACAF Marketing & TV’s co-exclusive institutional website rights on www.CONCACAF.com and radio) to the CONCACAF Olympic Qualifiers for London 2012.
The highly anticipated “Fútbol Estelar” broadcast of the Mexican Liguilla soccer final match featuring Tigres vs. Santos on Sunday, December 11, averaged 2,304,000 total viewers, becoming the highest-rated Fútbol Liga Mexicana (FLM) match aired in 2011 by any Spanish-language network including Univision, Telefutura, Azteca America and Galavision. With the Tigres vs. Santos final, this year Telemundo delivered the top two Fútbol Liga Mexicana matches across all competitive networks, including the Chivas vs. America “Superclásico” game on April 10, which registered 2,159,000 total viewers and 1,456,000 adults 18-49.
Telemundo drew record-breaking audiences in 2011 for live broadcast specials, delivering double-digit growth among total viewers for the network’s “2011 Billboard Latin Music Awards Presented By State Farm®” and “Miss Universe” franchises. The “2011 Billboard Latin Music Awards Presented By State Farm®” was up +21% among total viewers (2,351,000) and +11% for adults 18-49 (1,361,000), the network’s highest-rated Billboard Latin Music Award telecast across all major demographics in its 13-year history, while “Miss Universe” grew +16% among total viewers (1,896,000) and +14% among adults 18-49 (1,017,000). Telemundo also introduced a new awards show in 2011, the “Billboard Mexican Music Awards Presented By State Farm®.” The debut of “Billboard Mexican Music Awards” averaged 1,664,000 total viewers and nearly 1 million adults 18-49 (950,000).Telemundo proved to be a prime-time destination for movie watchers, airing 10 of the top 20 movies in primetime on Spanish-language broadcast television among adults 18-49, including #1 ranked “Apocalypto” (1,301,000) and #3 ranked “Titanic” (1,226,000). Additionally, Telemundo had the #1 movie of the year in primetime on Spanish-language broadcast television among kids 2-11 with “The Incredibles” (445,000) and persons 12-17 with “Finding Nemo” (153,000). “El Bolero de Raquel” and “El Padrecito” were broadcast on Thanksgiving, making Telemundo the #1 Spanish-language broadcast network in primetime on Thursday, November 24, beating Univision by +18% in total viewers (persons 2+) (1,484,000 vs. 1,253,000) and +37% in adults 18-49 (802,000 vs. 586,000).