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Latin America Business News

National Hispanic Media Coalition Hosting Latino MediaCon & Expo July 20-21

Univision Chairman and CEO of Saban Capital Group, Haim Saban,
Among Keynote Speakers and Panelists
Free Entertainment Expo to Showcase Latino Talent, Media Properties and Brand Launches

The National Hispanic Media Coalition (NHMC) announces the 2012
Latino MediaCon & Expo taking place July 20-21 at the Pasadena Convention Center at 300 E. Green Street in Pasadena, just a few miles outside of Los Angeles, California. Worldwide pioneer and entertainment industry leader Haim Saban, Univision Chairman and CEO of Saban Capital Group, will be the keynote speaker at the luncheon on July 20.

MediaCon will convene media advocates and influencers, industry executives and celebrity talent to network, discuss trends and gain insight on emerging issues. Timely panel discussions, notable keynote speakers and best practices in programming are some of the conference highlights. 

“We consistently strive to improve the image of Latinos in the media and society,” said Alex Nogales, National Hispanic Media Coalition President & CEO. “As our signature event, Latino MediaCon will provide us with a unique platform to feature the industry’s leading innovators and extraordinary Latino talent.” 

Discussing new ways to succeed in an evolving media industry will be distinguished leaders including Maria Elena Salinas, Univision’s Emmy-Award-winning journalist; Monica Lozano, publisher and CEO of La Opinión, the largest Spanish-language publication in the United States; Rick Sanchez, journalist and news anchor; Elizabeth Avellán, Co-Owner and Vice President of Troublemaker Studios and President of EYA Productions; Patricia Riggen, nominated for a Directors Guild of America award for the Disney musical Lemonade Mouth; Susan Gonzales, Head of Community Engagement for Facebook; Ivan de Paz, President and CEO of DePaz Management; Kimberly Myers, Director of Diversity for the Writers Guild of America West; Maria Timpani, Senior Business Representative at SAG-AFTRA New Media; Alicia Rivera Frankl, President of Production and Finance for Tayrona Films Inc. and Co-Chair of the Directors Guild of America’s Latino Committee; Jesús Salvador Treviño, Founder of Latinopia.com, as well as a writer and director whose television directing credits include “Law & Order,” “ER,” and “Bones;” and Ligiah Villalobos, writer and executive producer of the independent feature film “La Misma Luna.” More speakers will be announced in the coming weeks.

Latino MediaCon panels will cover hot industry topics such as:
• The New General Market: Power of the Latino Entertainment Consumer
• Decidimos: Will Latinos Decide the Presidential Election?
• Latinos in Social Media: Technology Leaders in the Digital World  
• Case Study in Successful TV Programming
• Latinas Entertainment Institute
• Access Hollywood: Cracking the Code to Success in Tinseltown
• Case Study in Successful Cable TV Programming
• The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career
• MediaCon Celebrity Spotlight Series
• Filmmaker Creative Series
• Cable TV’s Wild West of Programming

The two-day conference is uniquely designed as both a Latino media industry event as well as a Latino entertainment consumer showcase. The Entertainment Expo, which takes place on July 21 from 11:00 a.m. to 5:00 p.m., is free and open to the public. There will be 60 entertainment and media booths highlighting media properties, launches, upcoming programming and diversity initiatives. Scheduled attractions include musical performances on two stages, celebrity meet and greets and autograph sessions with talent such as Eduardo Yáñez, Mexican soap opera star; Cierra Ramirez, the newest cast member of the ABC Family’s hit “Secret Life of the American Teenager”; Art Laboe, syndicated radio personality; and Big Boy, the effervescent radio host of Power 106.

For additional conference information or to register, visit www.LatinoMediaCon.com or call (626) 792-6462. For sponsorship and exhibit opportunities contact MediaCon Producer David Chavez at (816) 507-7877 or e-mail him at dchavez@latinpointe.com. The Latino MediaCon & Expo event is produced by the NHMC and LatinPointe.